Versatile Creative Director/Producer with two decades of experience creating compelling content across multiple platforms for U.S. domestic and international markets. Expertise ranges from documentary-style films and news segments, to branded content and punchy web-commercials, including production and recording of live events.
I believe that creating strong relationships and a collaborative dynamic is the key to developing strategically strong and creatively successful content. My expertise in building teams, both large or small, and my ability to take charge of entire productions, or simply step in as a resource along the way, enables me to specifically tailor my skills to a client’s needs.
A native of Sweden, I first came to New York to study advertising at Pace University. An internship led to a job as a production manager in television commercial production at Black Watch Productions, Inc. After volunteering at Times Square Church, I was hired to be Head of Production, overseeing the production department, including all systems and staff. During my interim at Times Square Church, the weekly television audience grew to over 40 million viewers world wide. I'm also the founder of Access New York, a web-TV channel for Swedish visitors to New York.
In addition to production work, music has always been an important part of my life. I still sing and play the piano professionally from time to time. I am based in New York City.